Privacy Policy
1. Introduction
Your privacy is important to us. This Privacy Policy explains how pdskincenter.com (“we,” “our,” or “the Practice”) collects, uses, shares, and protects your personal information, including your medical and health-related data. We comply with all applicable privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA).
2. Information We Collect
A. Personal Information
● Name
● Date of birth
● Address
● Phone number
● Email address
● Insurance details
● Emergency contact information
B. Medical Information
● Medical history
● Dermatology-related diagnoses
● Treatment plans
● Test results and imaging
● Prescription information
● Visit notes
C. Payment & Billing Information
● Billing address
● Payment card information (processed securely)
● Insurance claims and authorization data
D. Website & Online Information
● IP address
● Cookies and site usage
● Online forms submitted through our website
3. How We Use Your Information
● We use your information for purposes including:
● Providing dermatology care and treatment
● Scheduling appointments and communicating with you
● Billing, insurance processing, and payment collection
● Patient reminders and follow-up messages
● Practice operations, audits, and quality improvement
● Responding to legal or regulatory requirements
We will not use your information for marketing without your explicit written authorization, as required by HIPAA.
4. How We Share Your Information
We may share your information only as permitted by law, including:
A. With Your Authorization
We will obtain your written consent when required for sharing information beyond standard healthcare operations.
B. Without Your Authorization (as allowed by HIPAA)
● Other healthcare providers involved in your care
● Insurance companies for payment and coverage
● Laboratories, pharmacies, and medical specialists
● Medical transcription or billing service providers
● Government agencies when legally required
● In response to a court order or subpoena
● For public health and safety purposes
We do not sell or rent your personal information.
5. Patient Rights
You have the right to:
● Request a copy of your medical records
● Request corrections to your records
● Request restrictions on certain uses of your information
● Request confidential communication methods
● Receive an accounting of disclosures.
● File a complaint if you believe your privacy has been violated
● To exercise any of these rights, contact us using the information at the top of this policy.
6. How We Protect Your Information
● We use administrative, physical, and technical safeguards to protect your data,
including:
● Secure electronic medical record (EMR) systems
● Encrypted data storage
● Access controls and staff training
● Secure payment processing
● Compliance with HIPAA Privacy & Security Rules
7. Communication Policy
● We may contact you via phone, voicemail, email, or text message for:
● Appointment reminders
● Test results (if you consent)
● Follow-up care
● Billing and insurance matters
● You may opt out of non-essential communications at any time.
8. Changes to This Privacy Policy
We may update this policy as needed to comply with legal or operational changes. The updated version will be posted in our office and on our website (if applicable). The “Effective Date” will be updated accordingly.